Postcron – Social Media Marketing Blog and Digital Marketing Blog https://postcron.com/en/blog Mon, 02 Aug 2021 00:19:23 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 Schedule your Instagram photos and videos on Feed or Stories: Step by Step! https://postcron.com/en/blog/schedule-photos-videos-instagram-feed-stories/ https://postcron.com/en/blog/schedule-photos-videos-instagram-feed-stories/#respond Mon, 08 Mar 2021 15:04:57 +0000 https://postcron.com/en/blog/?p=7108  Save time and schedule your posts on Feed or Stories in 3 simple steps. It’s quick and easy! Before you start: Instagram currently divides accounts into two categories: Professional -which in turn is divided into Business and Creator– and Personal. Each offers different advantages, as they also have different functions. The best option for you

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instragram

 Save time and schedule your posts on Feed or Stories in 3 simple steps. It’s quick and easy!

Before you start:

Instagram currently divides accounts into two categories: Professional -which in turn is divided into Business and Creator– and Personal.

Each offers different advantages, as they also have different functions. The best option for you will depend on how you use Instagram. You can learn more about how to turn your Personal Instagram account into a Professional one here

On Postcron, you will be able to schedule and post automatically to Business accounts, without notifications or reminders. However, you can only publish posts in your Feed.

On the other hand, on a Personal account you must finish your posts through a notification sent by the Postcron app. This method allows you to schedule posts for both Feed and Stories, while still taking advantage of all the Instagram features when you finish the post on their app!

In other words, at Postcron, we divide the types of Instagram social accounts according to the posting dynamics: Business accounts will have automatic posting enabled and accounts linked as Personal will work with notifications.

You can add any type of Instagram account to post with notifications, the same way as a Personal account works on Postcron. But you can only add as a Business account the ones that meet the requirements for this type of account. If you are interested in posting automatically on Instagram, read more in this related article!

 

Why should you schedule Instagram posts with notifications?

If you still aren’t sure about the benefits of using notifications to publish Instagram posts with Postcron, here are some tips that may interest you:

  • Save time posting and get more time to plan: take care of the consistency and quality of your content and how they impact your social media strategy.
  • Post daily and at the appropriate times: check your analytics and schedule your post for the time span your audience shows more interest.
  • Use Postcron’s Hashtag finder to increase the reach of your posts.
  • Optimize the aesthetics and quality of your posts with ArtStudio, the ideal tool for designing your posts for all your social networks.
  • Integrate WhatsApp to your social media strategy with Postcron’s free link generator.

How to add Instagram accounts on Postcron to post with notifications?

It’s very easy! With only two steps you can start scheduling and managing your Instagram posts. Click on the Instagram icon under “Add Accounts” and then on “Personal.”

Add account

Name your account in a way that will be easy for you to identify to which account your posts belong to when you post them (you don’t have to log into Instagram or give us your username and password).

When you get the notification on your mobile device, it will show the account’s name as chosen on Postcron; so we recommend that the name you choose is your Instagram handle (or a name that helps you easily identify which Instagram account the post belongs to), so you can know if you need to switch accounts on the Instagram app before posting (if you only have one account, disregard this).

You can also add your Business account using this method, as this would enable you to post with notifications as well, and schedule Stories!

 

Here are some things you need to keep in mind before you start scheduling posts on Instagram with Postcron:

  1. Download the Postcron mobile App (if you haven’t done it yet): from the App Store or Google Play.
  2. Make sure that on the Postcron App you log into the same Postcron account you are logged on the website.

Also make sure to log into the Instagram accounts you’ll be posting to on the Instagram App.

 

Linked Instagram accounts

This is how you can switch between your logged in Instagram accounts on the Instagram app.

STEP 1: Create a Feed post or story for Instagram. From either the web version or the app.

Schedule Instagram posts

  1. On Postcron’s publisher, add the photo or video you want to post to Instagram
  2. Type the caption for your post.
  3. Click on Schedule and select the date and time you want your post to be posted.

STEP 2: Check and approve your posts from your mobile device

notificaciones push

 

1.You will receive a push notification on your mobile device at the exact time your post was scheduled.

Notifications
2. Before moving on, make sure to log into the Instagram account your post belongs to on the Instagram app. You will be able to preview to which social account your post belongs to on the notification (if you only have one Instagram account, skip this step).

Check your Instagram account

 

3. Open the notification and check your post, then click on “Continue on Instagram”.

Continue on Instagram

STEP 3: Finish your posts on Instagram

publicar en instagram

  1. You will be redirected to Instagram and you will be able to choose to post to either the Feed or Stories.

Share on InstagramFeed or Stories

  1. Edit the post the way you want on the Instagram app.
  2. The caption for the post will be in your clipboard, to add it just paste it on the text box.

Paste caption

When you are ready, click “Next” and then “Share”!

 

That is all! Easy, right? Now you can schedule and publish your Instagram posts, while also improving your content strategy. We hope our tools can help you grow your audience and to become a master of the number one social media platform! 

 

Frequently asked questions:

A. I’m not receiving the notifications

Check some frequent notification issues to make sure your Instagram posts arrive on time! If you created the posts from Postcron’s web version, make sure you are logged into the same Postcron account on the app! Go to the Notification Settings on your mobile phone and make sure you enable Postcron notifications. We recommend that you check more information on how to manage notifications on your mobile device:

  • How to manage notifications on Android
  • How to manage notifications on iOS

B. How many Instagram accounts can I link to my device?

Instagram limits the number of accounts per device to 5. Within that limit you can quickly switch between them without having to login again. For more information, visit Instagram’s support page.

C. How are the push notifications?

You will see them as notifications on the mobile device with the Postcron app installed and that’s logged into your Postcron account. On them you will see which Instagram account your post belongs to. We recommend checking if you are logged into the correct account before opening the notification.

D. How many posts can I post per day?

With the notifications dynamic (Personal Instagram accounts) you can post up to 140 posts (Feed or Story) to each Instagram account per day. With direct posting (Business Instagram accounts) you can post up to 25 posts (Feed only) per day. 

 

Are you ready to start scheduling your Instagram posts? Start today with Postcron!

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We’re happy to introduce Instagram direct-posting to Postcron! https://postcron.com/en/blog/instagram-direct-posting/ https://postcron.com/en/blog/instagram-direct-posting/#respond Mon, 08 Mar 2021 15:02:08 +0000 https://postcron.com/en/blog/?p=7121   Yes, that’s right! You can now schedule your Instagram content and Postcron will do the hard work for you: no notifications or reminders! Now, first things first:  Before you start scheduling your posts, make sure the profile you’re looking into posting to is an Instagram Business account as opposed to a Personal profile, as

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Yes, that’s right! You can now schedule your Instagram content and Postcron will do the hard work for you: no notifications or reminders!

Now, first things first: 

Before you start scheduling your posts, make sure the profile you’re looking into posting to is an Instagram Business account as opposed to a Personal profile, as auto-posting only works for this type of account. If your account is a Personal profile, you can easily convert it into a Business account, which not only will allow you to post directly, but will also give you access to a lot of extra perks that we mention below.

You can also keep it Personal and use notifications to push your Instagram posts through. Or you can even have both options in hand, as scheduling Instagram Stories is only available through notifications. It’s completely up to you and you should definitely tailor Postcron options to fit your needs! 

Another thing you should take into account is that in order to direct-post to Instagram, you’ll need to link a Facebook business page to your Business Instagram account. We’ll walk you through converting your profile and linking it to a Facebook page below. 

Why should I have a Business Account? 

According to Instagram, having a business profile will help your customers easily connect to your business as it allows you to include additional information directly to your profile. You’ll be able to add a phone number, an email address and your business’s physical address. It’s mandatory to include at least 1 contact option. Once you add your contact information, a Contact button will be displayed near the top of your profile. When potential customers click that button, they’ll see options like Call, Email and Get Directions, depending on the contact information you provided.

Additionally, with a Business profile, you get access to Insights on the Instagram App. These insights will help you learn more about your followers and how they engage with your business. You’ll also have access to a Professional Dashboard, where you can track your performance, access and discover pro tools, and explore educational information curated by Instagram.

Converting from Personal to Business

  • On the Instagram App, go to your profile and tap the Menu located in the upper right corner.
  • Then, tap on Settings, on the bottom of the screen.
  • Now, tap Account, click on Switch to Professional Account, and follow the steps.
  • Make sure you choose Business instead of Creator to enable direct-posting.

Connecting your Facebook Page to Instagram

  • To connect a Facebook Business Page to your Instagram account go to your profile on the Instagram App and select Edit Profile.
  • Then, under Public Business Information or Profile Information, select Page.
  • Now, choose either Connect Existing Page, or Create Facebook Page, if you’d like to create a new one, and follow the instructions.

This can also be done directly from Facebook. In that case, you should:

  • Open your Facebook Page, select Settings from the left menu, and then select Instagram. 
  • To add an Instagram account to your Page, select Connect Account.
  • Enter your Instagram account’s Username and Password, and select Log in. If you do not have a business account, you will be prompted to convert your personal account.

If the page you’d like to connect doesn’t appear in the drop-down from your profile, refer to Instagram Help Center to troubleshoot it. 

Connecting a Facebook Page to your Instagram profile will make it easier to use all of the features available for businesses across the Facebook family of apps. Keep in mind that at this time, only one Facebook Page can be connected to your business account.

 

Now that you’re all set up, you just need to connect your Instagram account to Postcron, and you should be good to go! 

How to connect my Instagram account to Postcron for direct-posting:

On Postcron’s dashboard click on the Instagram icon under Add Accounts and select Business. If you haven’t granted Postcron the required permissions to post on your behalf, you’ll be prompted by Facebook to accept them. Once that’s done, you’ll see the Instagram accounts connected to your Facebook profile through your Pages. Select the ones you want to add to Postcron, and click on Add. That’s it.

 

Scheduling posts to Instagram with Postcron: 

Now that you’re all set up, it’s time to start scheduling. First select the accounts you want to post to on the account selector:

 

 

Then, attach either an image or a video to your post by clicking on the corresponding button. Instagram is a media-centric platform, so adding media is mandatory. To add a copy to your post type or paste directly into Postcron’s text box. You might also want to include emojis to your post’s copy by clicking on the emoji button. 

Keep in mind that Instagram allows you to include up to 2200 characters and 30 hashtags to your post, and you’ll find counters on the bottom right corner of the publisher to help you keep track of that. 

Once your post is looking good, you have three scheduling options: Post Now, Schedule and Predefined Times to set the date and time you want your post to be published and leave it to Postcron. 

How to create the best images to share to Instagram?

When designing images to share to Instagram, and other platforms, you might face two major difficulties:

  • Knowing the ideal sizes for each social network.
  • Making eye-catching, attractive images.

Both of them are essential and will definitely help your posts have a real impact on your audience! To achieve that without resorting to complicated tools that demand some graphic design expertise, you can try lifesaving photo editing tools like Arstudio. They will allow you to make interesting and good-looking designs in a matter of minutes! And the best thing? ArtStudio is completely free!

Maximize your income on social media, with a minimum effort! Get started with Postcron today, and schedule all of your Instagram posts. We’ll do the rest for you!

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How to own the social media game in 4 simple steps! https://postcron.com/en/blog/own-the-social-media-game-4-steps/ https://postcron.com/en/blog/own-the-social-media-game-4-steps/#respond Thu, 07 May 2020 21:06:56 +0000 https://postcron.com/en/blog/?p=7078 Social media has grown so much over the years that today it is an essential place for advertising your products or services. However, entering this virtual reality world might get you feeling dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might

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Social media has grown so much over the years that today it is an essential place for advertising your products or services. However, entering this virtual reality world might get you feeling dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with? How many times a day should I post? What kind of posts should I make? 

Many businesses already have a social media strategy running but they notice after a while that it doesn’t present them with the results they expected (that if they even measure them!). This might be the outcome of not setting a clear goal before starting your campaign. We’ve listed some goals you might have below, so you can begin by giving this a proper thought:

 

  • Increase community engagement. Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. 
  • Generate leads and sales. Making sure to alert your customers about special discounts, new releases and updates. 
  • Increase brand awareness. Your social media accounts must reflect your brand’s personality in a way that it’s easy to identify and that distinguishes your brand from others. 
  • Expand your audience. It’s all about growing numbers in this one. More followers, more likes, more shares! 
  • Boost web traffic. Adding your links to posts is the best way to make leads find their way into your website!

 

Whichever goal you set, once you’ve decided what you want, it will be a lot easier to define your content strategy! 

Aside from posting regularly, it’s very important to make an impact and to enhance the social media image of your company. And while it’s great to maintain an active presence online, it is ideal that it doesn’t take up much of your time. The best way to make sure you don’t end up sitting in front of the computer staring at a blank post is to plan ahead and organize your content.

This is why we’ve decided to share these four tips with you, so you can improve your campaign and make sure you have all the tools you need!

  1. Social listening

We’re not just talking about hearing what your friends have to say about that new jacket you just bought. Social Listening means actually monitoring conversations people have on social media. It is searching for hashtags, keywords and mentions that might be relevant to your business. This is important because you want to be aware of what is going on in your surroundings to ensure your content is relevant by always posting useful and interesting information, and to follow your competitors strategies in order to gain wisdom from them. 

There are a lot of social listening tools out there. Pick the one of your choice and begin your research! 

In short, make sure to pay special attention to:

 

  • Mentions of your product and/or brand
  • Competitor and partners
  • Industry news

 

Or really any information going around on social media that you feel it’s relevant to your marketing strategy, and that could improve your content. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum.

  1. Analyze what you’ve found… and use it!

Here it’s important to notice if what you found carries sentiment or feedback about your product. Are people saying good things about your service or complaining about it? Write it down, and even discuss it with your team. Listening to your customer’s suggestions might be a great place to start improving your brand, or making some adjustments.

It’s also important to notice which trends are going around. This might be just the inspiration you needed to launch a new product or service and to identify the new audience you are trying to reach. 

You also need to be on the lookout for new customers, so make sure to track phrases potential buyers would use. Are people asking or suggesting something specific? Again, report it back to your team. Make sure you are not missing any leads! 

Last, but not least, keep an eye open for any updates relating to the industry. Perhaps there is a new competitor in town, or perhaps your customers have come up with a new way to call your product.  Anything that should be on your next social listening is important to keep track of. 

  1.  Update your Content Calendar and schedule your posts!

 

Here’s when you get to work with what you found. Set up your content for the week or month. If you have already done this step, this is when you can include new hashtags to your posts, proofread your text and make sure your visuals are ready to go. 

 

We know many starter businesses don’t have much time to work on their content, so remember you can also work with user-generated-content, memes and beautiful images created easily. On the last item, we recommend using our image editing tool, ArtStudio, where you’ll find several layouts and models to work with!

 

Once you get everything ready, you can easily set up a spreadsheet or .csv file with your posts and schedule them all at once using Postcron. You can literally schedule a month’s worth of content in a few minutes! And from then on, Postcron does it for you!

Depending on the size or niche of each enterprise, the daily number of posts and even the social network may vary. But until you reach your ideal combination, you might want to start with:

  • Posting 3 or more times a day on Twitter
  • Posting 2x a day on Facebook
  • Posting 1x a day on LinkedIn
  • Posting 1 or 2 times a day on your Instagram feed and up to 4 times on your Stories.
  • Posting 5 or more times a day on Pinterest

 

  1. Turn your customers into friends. Engage with your audience! 

 

Take some time to reply to your comments. Respond to questions, like and share posts of your interest. The more you engage with your customers, the more they will be interested in engaging with you. 

It’s really important to give your customers a positive experience, and a great way to do this is to communicate with your audience and to make them feel like a real person is engaging with them (even if you are simply using response templates to speed up your work). 

We strongly encourage you to do this, especially shortly after you’ve posted something, to keep your audience online and spark curiosity from other followers. 

In conclusion…

As you can see, it’s much easier to navigate through the social media sea when you know your headings. Hopefully, we’ve enlightened your journey with this article.

Once you set up your goal, organize your tasks and get everything ready, you’ll be able to put your social media game on the spot, where it always should have been.

We wish you the best of luck!

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails https://postcron.com/en/blog/5-time-tested-ways-to-encourage-customer-reviews-using-emails/ https://postcron.com/en/blog/5-time-tested-ways-to-encourage-customer-reviews-using-emails/#respond Fri, 10 Jan 2020 19:19:37 +0000 https://postcron.com/en/blog/?p=7055 A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. The importance of reviews to a brand’s online

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A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews.

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Further, customer reviews offer marketers valuable insight into what customers think about their brand. Simply put, your current and future customers care about online reviews. 

Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. This is because a majority of customers prefer businesses communicating with them through emails. Refer to this chart. 

Source: https://theblog.adobe.com/consumers-are-still-email-obsessed-but-theyre-finding-more-balance/

 

What’s more? A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Emails make the review collection process outbound. So, rather than waiting for a review, you get to initiate the conversation and proactively ask your customers to leave you a review. 

Find out how you can take full advantage of email marketing to accumulate customer reviews and build a five-star online reputation. 

 

  • Personalization Is the Key

Statistics reveal, on any given day, there are nearly 124.5 billion emails sent and received each day. So, there are chances your email may not even be opened. Not everyone you send a review request email to will respond. However, personalizing your emails can help you stand out in the customer’s inbox, improving your chances of getting a review. 

In a survey conducted by OneSpot, a leading individualization platform for content, marketers shared that they find dynamic and real-time personalization in emails to be the most effective review generation tactic. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not.

Personalizing emails is one of the smartest tactics you can use to drive impulses and encourage customers review your product or service. Just mentioning their name or company name isn’t enough. Show how much you care about your customer’s choices by mentioning the specific product or service they opted for. Thank them for using your product and ask them how their experience was. 

Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special.

Tools like HubSpot Personalization Tokens make it easy for marketers to add tokens that are personalized to the email recipients. Using this tool, you can add the recipient’s name and contact details, company, deal, or ticket properties to send personalized emails and request your customers for a review.

  • Segment Your Customers Based on Their Email Activity

The needs and expectations of a first-time customer are different from those of a repeat one. Repeat customers are more loyal to your brand and may patiently share their views about the product, regardless of how many questions you ask. However, the same review format may not be work for a new user.   

Hence, it is important to segment your email list based on your customer’s location, age, purchase history, and the date they subscribed. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews. Befriend email marketing services like GetResponse, Constant Contact, and MailChimp to segment your email list and send appropriate review request emails to customers based on their actions at your store or on your website. 

  • Make it Easy (and Tempting!) for Customers to Leave a Review

One of the best ways to improve customer response to your review requests is to make the process easy for them. You can simply add a review link that customers can click on to leave product feedback. Alternatively, you can generate a Google review link that will take the customer to your Google My Business page, allowing them to post a review and know more about your business.

Check out how Sugar Cosmetics offers a link that customers can effortlessly click on to leave a review. 

Embedding the start or emoji rating in your follow-up emails is another way of persuading customers to leave a review for your business. 

Adidas sends emails with a link to their landing page which is highly interactive and visual, reducing click fatigue and making the reviewing process quick and easy.

An attractive incentive like a voucher code or a discount can give customers the push required to leave a review. This tactic also drives customers back to your website once a reviewing process is completed. Check out how Tower, UK’s leading kitchen appliances firm, uses this tactic to its advantage.

Customers love seeing how their reviews have been put to use. For instance, a customer testimonial page on your website, featuring real reviews from your product users will not only boost your reputation and customer engagement but also encourage new customers to leave a review. Bonus: You also get UGC (user-generated content) for your brand.

  • Decide When to Ask

Carefully determine when you want to send a post-purchase email asking for a customer review. The timing of this email hugely depends on the nature of your product. 

For instance, ecommerce stores selling apparel or shoes can send a review request email within a week after the product is delivered. This is because, by this time, the customer would have surely used the product at least once. 

On the other hand, products like an anti-aging cream or health supplements warrant a longer time between the purchase and review request email. The same goes for electronic goods or books too. In these cases, the customer takes a few weeks to fully experience the product and write a detailed review. 

Understand how your customers are likely to use the product and fully engage with your brand and carefully decide the window when they are most likely to respond to a product review request. Use email automation to send relevant and timely emails to your customers. 

  • Don’t Forget to Test the Effectiveness of Your Emails

You don’t know what type of messaging will work for which customer. Hence, it is important to test different emails with your target audience and assess whether or not they are successful in getting a review. A/B testing your review request emails can not only increase the chances of customers opening your email and leaving a review but also boost your website traffic and sales. 

Test your email’s subject line, length, word order, content,  visuals, and CTA to determine the top-performing email templates. Online tools like Campaign Monitor and Sendinblue can offer you useful insights about your email campaign, enabling you to write engaging review request emails. 

For instance, did you know that the subject line length can significantly improve your email’s CTR? A survey by Return Path shares that subject lines 61 – 70 characters long have the highest open rates. A/B testing your emails will point out to such factors and help you create winning emails that generate quality reviews. 

 

Summing Up

Customer reviews, whether positive or negative, offer insights into how your customers are perceiving your brand. However, the sheer thought of encouraging your customers to leave a review can be pretty overwhelming. 

Your email list is an excellent resource that can help you get valuable customer reviews for your business. When done right, effective email marketing can make the review collection process easy and less stressful. Consider the aforementioned email marketing tips to nail your online review strategy and strengthen your brand reputation.

 

About The Author:

Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO. Pratik has been featured on sites like Forbes, Moz, SEW, The Huffington Post, KISSmetrics, Entrepreneur and Fast Company to name a few.

Find him on Twitter @DholakiyaPratik for a quick chat. 
LinkedinPratik Dholakiya // Facebook@pratik.dholakiya

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How an Instagram Account May Be a Game Changer in Promoting Your Business https://postcron.com/en/blog/instagram-game-changer/ https://postcron.com/en/blog/instagram-game-changer/#respond Thu, 21 Nov 2019 19:37:31 +0000 https://postcron.com/en/blog/?p=7024   Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6

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Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers.

It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you. Getting real Instagram followers should be a substantial part of every business’s marketing strategy. It is a key element for improving the success of any business.

 

Instagram has high engagement rates 

Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel.

The average engagement rate per account on Instagram is 4%. This will differ depending on the industry your company belongs to. For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure.

Even then, Instagram still has higher engagement rates than all other social media networks. According to research by Forrester, ad recall from Instagram ads is about 2.8x higher than ad recall from other social media networks (ad recall is a more effective way of measuring the ad performance than the number of impressions).

Consumers are also 58 times more likely to engage with branded content on Instagram as compared to Facebook and 120 times as compared to Twitter.

New visitors to Instagram pages spend more time on individual pages than any other social media network, including Twitter, Facebook, and Pinterest. This means that Instagram is more likely to attract new users and drive them to your website as referral traffic.

 

Increased brand awareness

Social media networks are by far the most effective method of increasing your brand’s visibility when it comes to digital marketing. Instagram gives you access to millions of users at a time.

Instagram makes it easy to discover new photos, make new friends and discover new businesses through hashtags, curated suggestions and Instagram’s handy Discover tab. To get started, create a social media profile for your business and start interacting with other people. Get employees, social media partners and sponsors on board by liking and sharing the content. Each post shared is a post opening the world to a whole new network of individuals who can then grow into potential customers.

By investing their time on Instagram, 91% of marketers claim having had positive results in terms of growing their following and increasing the exposure of their brand. Simply having a page for your social media network is more than enough to start bringing in new faces and having familiar faces come back.

 

Access to comprehensive targeting tools

When Instagram was first launched, it was quickly bought out by Facebook, barely a month after it was released to the public. For better or for worse, Instagram’s whole business model and fate are deeply intertwined in everything that Facebook does.

Aside from Google, Facebook is known to have the most complex and comprehensive ad targeting algorithms in the world. As soon as Instagram joined Facebook, it was slowly granted access to the same technology and started matching Facebook in terms of scale and capability.

Facebook gives you access to advertising your content by age, location, interests and general behavior. Instagram now gives you access to the same tools.

Michelle Thomson, a social media content specialist and an essay services writer says that when it comes to marketing, the more precisely you can define your target audience, the more likely your marketing campaign is going to be successful.

Instagram also has access to Facebook’s powerful retargeting capabilities. Cold targeting is reaching out to people that have not seen or heard of your brand before. They are cold leads and have to be warmed up to your ideas and products before becoming buyers, or better, recurring buyers.

Retargeting, on the other hand, means targeting people that have already heard of your brand to draw them towards making purchases. The most common way of achieving this is by targeting people that visit your website, subscribe to your newsletters, or respond to your CTA but haven’t made a purchase yet.

This is a useful feature to have because it allows marketers a lot of flexibility when coming up with an Instagram marketing strategy. You can create retargeting audiences based on features such as your Instagram account’s post engagement, custom email lists and other pieces of data you own. Integrate a strategy that has Instagram ads infused in it to achieve ideal results.

 

Instagram ads get great results

Having one of the highest engagement rates on the internet, paying for advertisement space on Instagram pays off quickly. Combining Instagram’s capable ad-targeting capabilities and the high user engagement rates, paying for Instagram ads increases the chances that your posts will gain attention, new followers and new customers.

Instagram gives you access to a variety of tools that can be used to drive businesses towards your website, your apps, or to text you on WhatsApp and Messenger if you prefer. Each campaign should have you outline what your goals are, defining the same using Facebook Ad Manager. There are nine categories to choose from.

One of the most effective tools within the Ad Manager is awareness-based objectives. As the name suggests, objectives that fall under the ‘awareness’ umbrella should be selected by teams that want users to see and remember their brand.

If the aim is for your ad to be seen by as many people as possible, regardless of the outcome, select ‘Reach’ as your objective. ‘Brand Awareness’ can be used to achieve the same thing, but also helps to make sure users remember your brand. It’s normally more effective than using Reach on its own.

Besides, paying for Reach means you’re paying for each impression. You can’t be sure whether such a user interacted with your post or will remember it in the first place.

 

Nearly half of Instagram users use it to make purchases

At the end of the day, what you want from Instagram is more sales. It may be relieving to find out that of all the social media platforms, none responds as well to marketing as do Instagram users.

According to a report, almost 1/3 of the most-viewed stories on Instagram belong to brands and businesses. Additionally, more than a third of Instagram users have used it to purchase a product in the past. In other words, an Instagram user is 70% more likely to buy a product online as compared to non-Instagram users.

What makes Instagram users even more desirable is the fact that 75% of them take action after it’s presented to them. For example, after coming across your profile, 3/4 of users will either visit your website or follow the CTA button on your profile.

If the ‘Shop Now’ button is backed up by content on your profile and the right engagement metrics throughout, 3 out of every four people that visit your profile will take advantage of it.

 

Build a connected audience

Instagram comes with all the paid features that Facebook offers but has a few unique capabilities of its own as well. The most crucial of these is in-built organic reach functionality.

Facebook’s algorithms are built such that building your fanbase or your follower count has to be paid for. In direct contrast, Instagram gives businesses a lot of breathing room, allowing you to achieve direct results without having to pay for them directly using advertising dollars.

Organic reach is desirable because it allows for a natural relationship to form between brands and followers. Ads can be considered the opposite of this because most people see it as an intrusion on their privacy. This personal touch to the relationship between brands and followers is important for maintaining loyalty and ensuring they return.

Following your brand on Instagram is a commitment. When a consumer follows you, they are showing a direct interest in what you have to offer. As a marketer, it’s your role to realize this and work to grow the relationship from that point forward.

 

Conclusion

Instagram is constantly in the news for having the highest engagement rates of any other social media network. However, depending on the kind of account you run and the niche you’re involved in, getting new followers may be a lot more difficult than others.

However, Instagram is the most advantageous platform for a business to be part of because it has access to advanced ad-targeting tools, and is the best place to generate awareness for your brand. The results you get will depend on how much time and effort you dedicate to splitting, testing, iterating and trying out new tactics to maximize your engagement metrics.

 

Author:

 

Isabell Gaylord is a Chicago based professional content writer, resume writer, journalist and content marketing specialist. She specializes in subjects of business management, career development, startups and economics and finance. In her free time, she works on her business blog, writes poetry and goes biking in the city.

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Why Real Instagram Followers Matter and Where to Find Them https://postcron.com/en/blog/find-instagram-followers/ https://postcron.com/en/blog/find-instagram-followers/#respond Mon, 27 May 2019 20:18:32 +0000 https://postcron.com/en/blog/?p=6074 Did you know more than 80% of accounts on Instagram follow a business? That alone should tempt you to see how Instagram can work for your company. But success on Instagram requires more than just pictures—you also need to connect your activity to a business goal, and you need to attract the right people to

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Did you know more than 80% of accounts on Instagram follow a business? That alone should tempt you to see how Instagram can work for your company. But success on Instagram requires more than just pictures—you also need to connect your activity to a business goal, and you need to attract the right people to engage with.

 

You might have heard about people who gained thousands of followers in just a few days. The sad truth is that not all those followers are real—some people buy followers or use automated processes to exaggerate how much reach or influence they have. If you’re using Instagram for business, fake followers won’t help you for one simple reason: they will never turn into real customers.

 

To grow your bottom line with Instagram, you want to build a following made up of real people with interests that are genuinely connected to your business. To do this, you need to do two things: First, give people a reason to follow you, and then connect with the right people. Keep on reading to learn how you can do both.

Create quality content that will attract real Instagram followers

Before you pick up your camera, you need to think about what you want to get from your Instagram account. If you know what you’re trying to achieve, then you can set yourself up for success and measure your progress.

But before we do that, you should make sure that your Instagram profile and bio are complete. Check out Neil Patel’s advice on how to do this well:

Know what you want to achieve

Let’s get back to goals. For your business to be successful on Instagram, you should limit your goals to just one or two, but make them specific. Here are some examples of how to frame your company’s Instagram goal: “My company is using Instagram to:

 

  • Increase traffic on my website by 20%
  • Gain 300 new email subscribers per month
  • Increase product sales by 15%, or
  • Get 150 pre-orders for our new widget.”

Once you know what your goals are, you can think about what kind of content will support those goals. In other words, what kinds of photos should you post? If your content is too random, people won’t find value in following you. But if your content is strategic, you will attract followers who can help you grow your business.

 

Use pictures to tell your story

The easiest place to start is with pictures of people, which bring a personal touch to your business. The trick is to link the photos that you post to your goal. By matching these two things together, your photos will tell your followers a visual story that conveys the message you want them to take away. If your goal is to recruit new employees, you could post people-centred photos that show happy employees in action. If your goal is to increase sales, you could share photos of people using your products.

You could also opt for product-focused photos. For example, if your goal is to boost sales by piquing interest in the technical specs of your product, you could post behind-the-scenes photos of your manufacturing processes or the tools that you use in your work.

You can also use text-based images to share key messages. Quotes are a huge favourite. So if your goal is to inspire loyalty or demonstrate credibility, you could share inspirational quotes that align with your brand, customer testimonials, or mind-blowing statistics.

Aim to post at least one or two photos each day, and if you can, at least one video.

Regardless of what type of photos you decide to share, original photos are essential. As a photo-sharing platform, people on Instagram expect your posts to be original, not recycled stock photography.

Project a cohesive image

Just like with your content strategy, you also need visual consistency in what you share to give your content a cohesive look that makes your brand look professional. Test out Instagram’s photo filters to enhance the photos you take. If you find a filter that you like, use it regularly to give your posts a polished image.

Likewise, consider using the same colour scheme and font for quotes, or having your employees pose in a similar way, or always featuring the same prop or logo in your photos. All of these are ways to make your brand memorable to your followers—pick one or two that feel right for your brand and test them out.

 

Make captions count

Once you have a photo to share, you need a caption. Be descriptive and engaging, and be sure to put the best information first so that it’s immediately visible in your followers’ feed.

Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Think of hashtags as a catalog system for people you haven’t engaged with yet. What would they search for if they were seeking content like yours? Put yourself in their shoes and come up with a list of relevant hashtags that will make your content easy for them to discover.

 

Hack for hashtags

Once you have some ideas, search for them on Instagram. Take note of what other hashtags are used with them and consider whether they are relevant to you. As always, specific is better. General hashtags might have broad reach, but you likely won’t reach your target audience. Your goal is to be discoverable by the right people, not just any people. Once you have a list, record them in a document or spreadsheet for future reference.

How many hashtags should you use? Between 5 and 15 seems to work best. Want to stand out from the crowd a little bit more? Put the hashtags in a comment instead of directly with the photo. This approach makes your caption easier to read without compromising users’ ability to find you.

As well as hashtags, you should also use Instagram’s geolocation feature. This is especially important for bricks-and-mortar businesses where you want people to visit your physical location.

Now that you have great content, you can start to attract more quality followers.

Find your followers

This is where the magic happens. You don’t need to wait for relevant people to find you—you can go find them! Where do your ideal followers hang out? Check out the accounts of your competitors and other people in your industry. Who follows them? Click on the “followers” button to find out. Don’t be shy—follow them! Many of them will follow you back.

You can take this one step further. Remember when we were searching for hashtags? You can do that again, but this time take a closer look at some of the top posts that come up in your search results and the accounts that posted them. Based on their posts and their bio, do they have interests that are similar to yours? Would their followers potentially be interested in your content? Click on followers, and have a look at who they are. Follow them as well! As before, many will follow you back.

 

Collaborate with influencers

Influencers are typically Instagram users in your niche who enjoy a huge following of real users. Collaborating with influencers can be a very profitable way to build real followers quickly. This is because these influencers have already done the hard work of bringing together a targeted following in one place. Working with them can help spread the word about your account to this group. There are a number of ways to collaborate with influencers. While paying for a brand mention is the easiest and the most common strategy, this may be expensive. You can also seek a shout out in exchange for promoting the influencer’s website from your blog. Alternatively, you may share free goodies or sample products for review in exchange for them spreading the word about you. Regardless of what influencer marketing strategy you choose, make sure that you follow the FTC guidelines with respect to disclosure and liability issues.

Real Instagram followers want you to be genuine and engage

Instagram sets limits on how many accounts you can follow each day to protect users from inappropriate behavior. However, if you regularly post quality content and dedicate just a few minutes several times each day to following others, the number of followers you attract will continue to grow without raising flags because you’re being thoughtful and deliberate in your approach. And the effort is worth it because the people who follow you back are doing so because they have a genuine interest in your brand.

Once you start to follow more people (and have them follow you back), you also want to be active in the community. Scan through your feed and “like” the photos that catch your attention, and comment on the ones you love. This engagement will reap rewards—the more you reach out, the more people will come to you.

 

Monitor your progress

How do you measure success? Keep track of the key stats that matter to you. But remember: this is also a long-term investment. You won’t know what’s working unless you give it time to succeed. Here are some metrics to consider tracking:

 

  • How many unique visitors are going from Instagram to your website?
  • How many new followers have you gained?
  • How much engagement are you generating (e.g., likes and comments)? Are some hashtags attracting more than others?

 

The most important thing is to remember that success doesn’t come overnight, but that with the right effort, you will gain real followers that help your business reap long-term dividends.

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Top 5 Best Ways to Engage Your Audience in 2021 https://postcron.com/en/blog/top-5-best-ways-to-engage-your-audience/ https://postcron.com/en/blog/top-5-best-ways-to-engage-your-audience/#respond Wed, 20 Mar 2019 15:47:16 +0000 https://postcron.com/en/blog/?p=6833 Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online. Your goal is to capture their attention and engage your audience. They are not waiting around for

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Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online. Your goal is to capture their attention and engage your audience.

They are not waiting around for your brand to tap them on the shoulder so they can ask where to sign up, what’s the next step, or find the next product they love themselves. 

They are moving about on their own path online, looking for the next best solution to their problem or answer their question.

It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Knowing how, where, what time, and in what way to engage with your audience is the key to building relationships and awareness that pay off for your brand.  

 

Here are the top five best ways to engage your audience in 2021:

 

Answer their top questions with interesting content:

Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Your goal in engaging your audience should be to position your brand to answer their question or provide a solution to a problem. It takes 6-8 touches with your brand to create a viable sales lead. Engaging your audience is key to keeping them on board your sales process and speeding up their actions. For example, if your target audience is marketing agencies, you want to be creating content that answers their top questions.

Hubspot, Coschedule, and Mailchimp have done a fantastic job of creating content that targets, engages, and supports marketing agencies in order to build brand authority and a relationship with these (potential) customers. They focus on creating and distributing content that is written specifically to help their target customers. Their topics are niche, focused, and highly searched by their target audiences. They write from a purely helpful and valuable perfective, truly engaging their audiences and making subscribing to their brand truly worth it.

 

Use tools like SpyFu, SEMrush, and Google Trends to do research on the topics and keywords your target audience are looking up and what your competitors are doing. Use this data to organize a consistent content calendar to build up engaging content.

 

A trick to try out: Literally answer your target audience’s top questions on Quora. Quora is a great place to source topics to write about in various industries and see exactly what people are most curious about in terms of your area of expertise. You can use Quora answers and questions to discover hot topic your audience is interested in and create content around those insights. Quora answers also rank high on Google and get high amounts of organic engagement.

 

Host webinars for your leads and potential clients:

Position your brand as the experts in your niche and provide an even higher level of value for your leads, potential customers, and current customers. Webinars have become extremely popular as more people are online to learn and educate themselves through video-based courses. Webinars are a great way to engage your audience, gain their trust, and build your brand’s authority in your space. The best webinar topics are topics generally related with your product but not entirely based in your product so you are providing value to leads and customers without it feeling too forced. A good practice is to provide a short product demo at the end to familiarize them with your product and demonstrate clearly how your product can help solve their problem.

 

A great tool for hosting webinars that is quite popular and many people are familiar with is Zoom. Zoom is not incredibly expensive and is super easy to get set up with all the functionality you want like screen sharing and chat during your webinar. Another option growing in popularity is Livestorm which provides great analytics and email coordination.

The biggest hurdle is getting people actually signed up for your webinars. You want them to be branded but not obnoxiously “sales-y”. You want to reach them with an offer to learn something really valuable to them where they are searching online. Use Facebook and LinkedIn ads with targeting to reach your target. Use an email signup with an automated sequence of emails leading up to keep those interested engaged.

 

Continue offering value via email:

Once someone is on your site, the chance of them coming back in the future is very slim. You want to make it a priority to get their email so you can continue to engage them in the future. Email is still the number one way to re-engage your target audience. 77% of people prefer to get promotional messages via email. Email is still where you want to consistently provide valuable content and offers to keep your audience engaged. Email automations and segmentation is a huge development in this. Instead of sending mass emails to everyone once every so often, you can be targeted, automated, and personalized to better engage your audience. You can send specific offers and content to different segments based on demographics, interests, and previous engagement. Mailchimp can help you set up lists, segmenting, and beautiful campaigns to target and engage your audience. Other email management options include

ActiveCampaign which is really big on segmenting and automation. There are plenty of triggers and segmentation options you can use to really nurture those interested. Another option even more focused is Hubspot which is more CRM-based where you can manage email flows and track your leads’ sign ups and actions with even more detail.

Keep them in the loop with your updates and push notifications:  

When your target audience lands on your site, they should be engaged right away with updates and interesting content. On average, you have about seven seconds to engage them or miss out on an opportunity to every again. You want to make sure that your most interesting content, offers, news, etc. is visible for both new and returning users. Using a notification center like Beamer that blends in with your site interface is the best way to share updates and engage your current customers. Beamer is a notification center and changelog that lets you send announcements to users and site visitors for important updates, new features, latest products, special offers and more. You can share updates directly on your site so announcements are received in context and users can immediately interact with your site or app. You can also add photos, videos, and GIFs to your updates to make them more engaging.

To reach your audience off your site and off your app, you can use push notifications to bring your audience back when you share an interesting update. Just show users a simple opt-in the first time they login or visit your site. Once users opt-in they will be sent a web push notification any time you publish an update even if they aren’t currently on your site. This is a great way to bring your users back and reduce churn.

 

Ask for your audience’s feedback and start a conversation:

If you want to know more about your audience and what they want, ask them! People are much more comfortable sharing their opinions and thoughts online thanks to social media. It’s a great way to engage your audience. Ask them what they would like to know about, their biggest challenges, what they wish they had. It’s the best way to determine what you should create, what kind of questions and concerns you should be addressing, and what kind of content you should put out to better engage your audience. A few effective ways you can do this is via social media (many people provide feedback via Twitter with brands), through your email (send surveys), and on your site. You can embed tools like Typeform to create engaging quizzes and surveys via email and on your site.

Have a presence on social media:

As a result of social media, people online now are used to engaging in a social and communal way. Communication and general activity online is now much less secular.  We are online to connect with the world and share knowledge. Engage with them literally where they are already constantly engaging: social media. Make sure your brand is active and sharing engaging content where your target audience is on social media. Use your content schedule to regularly create super visual, useful, and engaging content for your social media platforms. If you don’t have a designer on hand, ArtStudio can help you put together nice graphics in no time. Post consistently and efficiently with Postcron across all your social media platforms. Scheduling posts ahead of time helps you and your team save time, be consistent, and have a more professional, polished presence on social media. Postcron posts automatically across your social platforms, allowing you to plan far in advance by uploading up to 1000 posts, pins, and tweets from Excel or Google Docs files. In Postcron, you can also brand your content with your logo, saving you editing time and adding a layer of professionalism. It makes managing social media incredibly easy and organized.

To get in front of your target audience and expand your influence, work with social media influencers in your niche. Influencers have organic followings that are normally highly engaged. You can engage, increase brand awareness, and gain credibility with your target audience with support from influencers. Some examples of working with influencers are guest posting, interviews and podcasts, and sponsored content.

 

Catching and keeping your audience’s attention on your site and then finding a way to engage them off your site is key to growing your brand’s influence, converting, and creating a loyal customer base.

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Introducing ArtStudio! The Tool That Creates High Impact Images For Your Social Networks https://postcron.com/en/blog/postcron-artstudio/ https://postcron.com/en/blog/postcron-artstudio/#respond Thu, 13 Dec 2018 14:22:51 +0000 http://postcron.com/en/blog/?p=4064 At Postcron, we are very happy to announce the launch of ArtStudio! A new tool that allows you to design the best posts for your social networks. Our main goal is to help anyone that works in the Social Media field to save time managing their social networks, which also means generating great content for posting.

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artstudio

At Postcron, we are very happy to announce the launch of ArtStudio! A new tool that allows you to design the best posts for your social networks.

Our main goal is to help anyone that works in the Social Media field to save time managing their social networks, which also means generating great content for posting.

Starting today, you can explore the potential of image sharing by designing your content with ArtStudio for free!

 

Do you want to create a new design from scratch?

To create a new design, you first need to select the format you want (Youtube cover, Facebook ad, Twitter posts etc), and ArtStudio will show you the exact size for that.

You will be able to choose from hundreds of different templates and edit them according to your personal taste and goals. You can change the wording, colors, drawings and everything your imagination can come up with!

 

How to create a design from scratch, step by step:
1- On Postcron, click at the ArtStudio icon
2- Select the format you want for your design, depending on the type of image you want to create.
3- You can choose a template to edit from, and create your own design.

4- Once you are happy with your design, you can save it.
5- Click “Use this design”, which will redirect you to Postcron, so you can schedule it as a post.

 

Do you want to edit an existing image?

If you already have an image you want to share, but it doesn’t have the recommended size for a certain social network, or if you simply think that something is missing, use ArtStudio to add wording, filters, elements, and anything you need to generate a bigger impact on your audience!

 

How to edit an image in seconds, step by step:

1- Upload an image to Postcron.
2- Click on the ArtStudio icon on the image to open the editor.
3- Select the format you want, and edit the elements, texts, colors, etc!
4- Once you are happy with your design, click on “Use this design” button, which will redirect you back to Postcron, so you can schedule it to be posted.

And it’s not over yet!

There are many other reasons for using ArtStudio to make you get the most out of your social networks:

1- Find the exact size for each type of post and social network.
2- Find the best templates to create your posts.
3- Save and Organize all your designs in one place.
4. Share your editable designs with your team.
5- Explore other user’s designs.

 

1- Find the exact size for each type of design.

In order to get your audience’s attention, it’s very important that the content you share, in each social network, is compatible with the recommended sizes and measures.

Want to know the ideal size for an Instagram post? What are the exact dimensions for a YouTube cover? The measures for an Instagram story?

We put together a guide where you will find all the sizes and dimensions for your Facebook, Instagram, Twitter, Youtube, Whatsapp, LinkedIn, and Pinterest designs.

Find a design or template that suits your goals, and use it to create a professional design!

2- Find the best templates for your posts

We all know that there can never be enough time to spend on creating our Social Media images. With that in mind, we decided to offer you hundreds of templates for you to edit in a single click! You can change texts, colors and everything that you feel that needs to be edited.


All you need to know is the kind of design you want to create and choose the one that suits you best! Want to create brochures? Custom greeting cards? Discounts and Promos? Find all of it on ArtStudio!

You can also use other user’s designs (as long as they make it “public”) and use it on your own posts. This way, you can also help others with your own work! 😉

3- Save and Organize all your designs in one place

With ArtStudio, you can use folders to organize all your designs in one place, in a practical, efficient and safe way.

That way, the designs you create and edit will always be available, and ready to be reused whenever you need them!If you want to collaborate with other creators by allowing them to use your designs, you can save them as “public”, and you can also save them as private, if you want to be the only one with access to your creations.

 

4- Share your editable designs with your team

Teamwork should be done in the most efficient and productive way possible in order to save time and effort. Your ArtStudio designs are always editable, which will change the way your team works, because all team members will have access to the files from they own computers and from everywhere.

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How to customize your Instagram Highlights: Strategies + Tools https://postcron.com/en/blog/how-to-customize-your-instagram-highlights/ https://postcron.com/en/blog/how-to-customize-your-instagram-highlights/#respond Wed, 29 Aug 2018 15:55:45 +0000 https://postcron.com/en/blog/?p=6711 Do you use Instagram Highlights? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you! Take the example of this toy store in Spain: Instagram Highlights work as a collection or a menu of the

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Do you use Instagram Highlights? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you!

Take the example of this toy store in Spain:

Instagram Highlights work as a collection or a menu of the Stories you want to always be visible to your followers. You can add a name that describes its content, as well as a cover image. Do you think these highlighted stories are clean and attractive enough to catch your followers’ attention?

Customizing your Instagram Highlights cover photos might not seem like a priority, but it’s actually super important to build your brand with it own style and consistency. It’s also a good way to avoid confusion and to optimize the disposition of your content. So, in this article we will show you how to customize your covers, covering some strategies and tools. Let’s get started!

What are Instagram Highlights features?

Before you customize them, you need to know what this feature has to offer. You probably already know that a story only lasts 24 hours. By highlighting a story, it will no longer be available for only 24 hours, but for as long as you want, and you can even label it.

But ATTENTION! The name or title can only be up to 15 characters long. It is important to note that if you want the title to be fully displayed, it is best that you make it approximately 10 characters long.

As we can see in the example above, the title of the highlight “Vintage S …” was cut in half as it exceeded the visible characters Instagram displays . It’s always recommended that you keep the title’s length under the10 characters limitations to make sure your followers don’t miss anything.

And what about the cover? In this case, Instagram automatically uses the image of the first Highlighted Story, which is not recommended by several factors: Are they really standing out? Do they match the brand style? Does it look more organized?

We took the example above from the blog Social Media Examiner, and just like they explain in the article, these highlighted images are lost in the profile, they do not attract attention or stand out. They don’t even build a brand identity.

On the other hand, in the following example, we can see a clear example of what we should achieve with Instagram Highlights. This is a profile of a professional photographer.

Short and simple names. The same color on each cover, and the same style which is according to the personal brand. This is what we should think about when we want to customize our Highlights.

Let’s look at another example:

Look closely at this profile. The covers match the style of the brand. The reason? First of all, because it is an Argentine company that manufactures ceramic products with a singular aesthetic. This same aesthetic is represented in each story.

Some of the Highlights are related to the manufacturing process, and others with the product photos. Obviously, some adjustments could be made to make them even more organized, but the idea of using an icon as a name seems accurate for a brand like this.

Generally, it is necessary to name the highlight, but it will always depend on the brand and also the type of product. However, anything related to an artistic side has a greater creative gap.

Let’s see how to make your covers and customize your Highlights!

#Draw Attractive Covers for your Instagram Featured Stories

You can create similar covers, always respecting the same elements, like color, typography, image, icon, logo etc. Or you can also use different covers by adding some element in common.

In the following example, the covers are the same and match the color and logo of the profile.


In this other example, the covers use the same background color, changing only the image.

And what tools should you use to design your covers? The fastest and easiest way is to use online apps like Artstudio, you can access them through your mobile phone. Of course, if you are used to more resourceful tools such as Photoshop or Illustrator, you can definitely use them as well.

One crucial point: the size should be 1080 x 1920 pixels. In Artstudio you can take advantage of the Instagram Stories template, which can be quite useful!

However, these are not all the options! On Instagram itself, when creating a story, it is possible to design a cover image. All you have to do is use Instagram as a drawing tool, and imagine how you want your cover.

As we already know, Instagram has typography options, image filters, stickers etc. But this is not the most recommended option. It is best that you use Artstudio for a simple reason: you have a greater scope for action.

In this video of a Social Media expert, you’ll see the creation process from scratch.

RECOMMENDATIONS FOR CREATING THE LAYERS

  • At least in the beginning, the best option is to make a simple drawing. That means putting as few elements as possible.
  • Center the text, logo, icon, or any other element you use.
  • Add texts that clarify the content of the  Highlight Story. If you have a name that does not allow you to extend, then put some data on the cover that will let people know what Story is about.

How to add your drawings to the Instagram Highlight Stories?

Now you’ve made your cover. Already saved it on your phone or computer, it’s time to put it in your Highlight. It’s very simple!

Let’s look at the steps:

  1. Add your cover as an Instagram Story.
  2. Next, highlight the cover story. Just press the heart icon with the “highlight” label.
  3. You now have the option to create a new featured story or select an existing one. What you will do next is put this cover in the option you choose.
  4. If it is an existing story, what you will do is an update of your cover. In the Highlight, which you want to update, go to the “Highlight” icon and then the three dots that appear in the lower right corner.
  5. You have 3 options: edit cover, rename the Highlight or delete the ones you no longer want to be displayed.
  6. Select “edit cover”, choose the design already created and you’re done!

Repeat the process with all the covers that you created.

Creating custom covers for your Instagram Highlight Stories allows your most valuable content to always be available in your Instagram profile. And also, it makes it easier for your followers to navigate through your content and unifies the style of the brand.

All this, at first glance, seems insignificant, but it becomes a powerful tool for any business or company. The user experience on Instagram becomes somewhat deeper, and it gives them a closer look at your brand’s proposal.

Tell us:  Do you use Highlights? How has your experience been so far? Do you get better results?  What tools do you use?

 

 

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How to connect your Facebook Group to Postcron (Step by Step guide) https://postcron.com/en/blog/update-connect-facebook-group/ https://postcron.com/en/blog/update-connect-facebook-group/#respond Wed, 01 Aug 2018 20:54:12 +0000 https://postcron.com/en/blog/?p=6688 Due to the updates on Facebook’s API  privacy policy on August 2018, in order to connect a Facebook Group to your Postcron account, you need to add the Postcron App to the group first. We’ll show you how to do it step-by-step. If you are the group’s admin, you can do it yourself. If you are

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Facebook Groups

Due to the updates on Facebook’s API  privacy policy on August 2018, in order to connect a Facebook Group to your Postcron account, you need to add the Postcron App to the group first.

We’ll show you how to do it step-by-step.

  • If you are the group’s admin, you can do it yourself.
  • If you are NOT the group’s admin, you’ll need to contact the admin to add it (It’s quite simple!)

Therefore, you DON’T necessarily need to be the group’s admin, but you DO need to have the Postcron App added to the group you want to connect to Postcron.

Step-by-Step: How to connect your Facebook Group

Connecting Facebook Groups requires an additional step of adding the Postcron app within your Group’s settings on Facebook itself. We’ve found the quickest way is to first log into your Facebook Profile that has the required permissions. Here are all the steps you’ll need to follow:

  1. Log into your personal Facebook Profile that has the required permissions on Facebook.
  2. Log in to your Postcron account.
  3. Click on the Facebook button at the top right of your dashboard and then click on Group in the Facebook dropdown.
  4. Since you’re already logged into your Facebook Profile, you won’t need to enter your login credentials. Click on the Group you’d like to connect.
  5. Click Add.
    Facebook Group Update
  6. You’ll be taken to your Group settings on Facebook. Scroll down to the Apps section and click Add Apps. Select Postcron and then click Add, followed by Done.

7. Hop back over to your Postcron account and you should see your Facebook Group connected.

If you aren’t the group’s admin send them the 6th step so they can connect the Postcron app.

Start saving time now by scheduling your Group Posts with Postcron! Visit Postcron.com

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Show What You Mean on Social Media: Say It With Emojis https://postcron.com/en/blog/emojis-social-media/ https://postcron.com/en/blog/emojis-social-media/#respond Fri, 06 Jul 2018 17:29:22 +0000 https://postcron.com/en/blog/?p=6648 Love them or hate them, emojis have infiltrated our digital world. They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji ? as its Word of the Year for 2015. That same year, the Emogi Research team found that 92 percent of people online use emojis. Just how popular are they? In 2017,

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Show What You Mean on Social Media: Say It With Emojis

Love them or hate them, emojis have infiltrated our digital world. They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji ? as its Word of the Year for 2015. That same year, the Emogi Research team found that 92 percent of people online use emojis. Just how popular are they? In 2017, Facebook reported that an average of five billion emojis are used on Messenger every day.

Although research also shows that people and brands use emojis differently, the bottom line is that emojis are more than a passing fad. If you’re not using them in your social media posts, there are some compelling reasons to start. If you already use emojis in your digital marketing, we have some tips to help you avoid common pitfalls.

Reason #1: Increase engagement

Much like images, emojis attract attention. On Facebook, using emojis results in 57 percent more likes, 33% more comments, and 33 percent more shares. That’s good news for companies that want to increase engagement on social media. Emojis are also searchable, which can also boost engagement by making you easier to find online.

How to try it

The next time you post on Facebook, think about the message and feeling you want to convey, and add an emoji to help you communicate it. Monitor which posts perform best, and build on that to boost your engagement even further.

Once you know what your followers like, you can develop more creative campaigns, like the ones described in this short video by Likeable Media.

Top tip: Use them at the right time

Emojis are best suited to upbeat or positive posts. Even though emojis are widely used, they still carry a hint of novelty, which isn’t a good fit for serious topics.

Reason #2: Bring a human touch to your posts

Emojis resonate with people because they give feeling to our words. And as we described in our post about how to be social on social media, the key to success on social media is behaving like an authentic human. Use emojis to add a personal touch to your posts and replies. Not sure where to start? Facebook compiled this list of top emojis for World Emoji Day in 2017.

Top emojis on Facebook

Emojis can also help minimize the risk of misunderstandings because many of them are a substitute for facial expressions. This visual cue can make a huge difference in a short text-based message.

How to try it 

Try incorporating emojis in your Instagram comments and hashtags to show excitement and happiness. Also, incorporate them into replies as a way to show your human response to what you’re seeing.

Top tip: Use emojis deliberately, not haphazardly

Like all social media activity, our interactions need to be genuine, or they lose meaning. Don’t overdo it. Use emojis in your posts when it makes sense, and choose them carefully.

Reason #3: Say more with less

On platforms like Twitter, where every character counts, emojis can help you say more with less. A single well-chosen emoji can help convey feelings and save valuable space. This also matters when it comes to storytelling on social media, where short and sweet is best.

How to try it

Use emojis in your social media posts to set the tone, and use the remaining text to say something with more substance. Once you get the hang of that, look for emojis that can help you communicate your company’s message. There are plenty to choose from — as of June 2018, there are 2,823 emojis available to use, including 157 new ones that were added in 2018.

Top tip: Know what they mean

Not all everyone interprets emojis the same way, so don’t try to be too clever. For example, the upsidedown face—which was designed to convey silliness or goofiness—is sometimes interpreted as sarcasm, passive aggression, or frustration. And in some parts of the world, the eggplant emoji has nothing to do with vegetables. Stick with emojis that are universally understood to avoid saying something you don’t mean.

Get Started

Ready to start using emojis? On most iOS and Android mobile devices, emojis are already enabled on your keyboard.

emojis keyboard on iOS

From your iOS desktop, place your cursor where you want to type, and click Command + Control + Spacebar (or Command + Option + T if you use OS X 10.7 or 10.8) and a pop-up window will appear where you can pick your emoji. To access them on Windows 8 or later,  open the touch keyboard from either the taskbar or the tools menu.

Do you use emojis in your social media posts? Tell us about your experience in the comments below!

 

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Hot news from Instagram: Introducing IGTV https://postcron.com/en/blog/instagram-igtv/ https://postcron.com/en/blog/instagram-igtv/#respond Fri, 22 Jun 2018 18:56:11 +0000 https://postcron.com/en/blog/?p=6618 Instagram is taking video to a new level with IGTV, a new standalone app for long-form vertical videos. IGTV builds on the success of Instagram Stories and other video features, which have helped Instagram grow to over a billion monthly active users. Here’s a summary of how IGTV works and tips on how to use it.

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IGTV - Instagram TV

Instagram is taking video to a new level with IGTV, a new standalone app for long-form vertical videos. IGTV builds on the success of Instagram Stories and other video features, which have helped Instagram grow to over a billion monthly active users. Here’s a summary of how IGTV works and tips on how to use it.

IGTV adapts television for a mobile generation

Touted as competition for YouTube, IGTV offers a new way for creators to deliver more in-depth content. Previously, videos on Instagram needed to be 60 seconds or less. That meant users needed to break up long videos into shorter segments and share them in multiple-image posts, as we described in our article on Instagram carousel posts. On IGTV, creators can share videos between 15 seconds and 10 minutes long. Select users — including National Geographic — can post videos up to an hour long.

In addition to the new app, which is being rolled out over the next few weeks, long-form vertical video is also available to all Instagram users. Just tap on the tab in the top right corner of the Instagram app.

Image of full screen vertical video in IGTV app

Like regular television, video will start to play as soon as you open the app. And with IGTV, creators will be the channels. This means if you follow someone who creates content for IGTV, their channel will be available for you to watch. Users can swipe up to search for more content, swapping between “For You,” “Following,” “Popular,” and “Continue Watching.”

You can create your own channel on IGTV in the app, which uses the same privacy settings as your regular Instagram account. After you create your channel, you can upload pre-recorded videos from the mobile app or from your computer’s web browser. As you populate your channel, the videos will show up as thumbnail images at the bottom of the screen.

Screen shot of IGTV videos shown as thumbnail images

You can use Instagram’s insights to see the audience retention graph and the average percent watched by viewers. Other metrics, like the number of likes and views, will be visible for everyone, just like regular Instagram feed.

Welcome to IGTV

From our CEO Kevin Systrom (instagram.com/kevin)“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (instagram.com/laurdiy) posting her newest project to King Bach (instagram.com/kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.We strived to make it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.”IGTV will be rolling out globally over the next few weeks on iOS and Android.

Posted by Instagram on Wednesday, June 20, 2018

IGTV reflects the changing taste in video

Instagram’s move to long-form video is no surprise. As traditional TV viewing declines, the popularity of social media video continues to grow. Facebook, which owns Instagram, started experimenting with video formats last year. Its research showed that vertical video outperformed horizontal and square video. It also showed that people preferred large format vertical video, and they were more likely to spend time watching large vertical video with the sound on.

And, as Tech Crunch reported before the official IGTV launch, Instagram’s approach to curating recommendations will make it easy for users to find quality content. This can be hard to do on YouTube, creating an opportunity for Instagram to fill a gap in the market.

Are you ready to create your own IGTV channel? Tell us about your plans in the comments below! Not sure where to start with video? Check out our post on these must-try social media tactics for 2018. Also, review our tips on how to create social media videos without appearing on camera.

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How to Be Social on Social Media: Behave Like a Real Human https://postcron.com/en/blog/being-social-online/ https://postcron.com/en/blog/being-social-online/#respond Mon, 18 Jun 2018 15:25:22 +0000 https://postcron.com/en/blog/?p=6593 You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That

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being social online

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That takes time, but that’s also exactly why it works. Let’s take a closer look.

How do I put the social into my social media strategy?

Being social online and building your social media following is all about engagement. That starts with having a presence on the social media platforms where your target customers spend their time.

If you want to make new friends in person, you’d go to the places where your ideal companions go, wouldn’t you? It works the same on social media—don’t spend your time on Twitter if your ideal customers are all on Instagram.

Make sure you know your target market and invest your time connecting with people on the social platforms where they are most active. For more tips on how to do this, check out our post on how to develop an effective social media marketing plan.

Wait a minute, what about content?

The other social media mantra we all know is that “content is king.” There’s no doubt that producing great content still matters. But to effectively use social media to build your business, you need an audience to read your content, and that audience won’t magically appear overnight.

If your reason for being social online is to actively grow your social media following, you can’t passively wait for your audience to show up. Put yourself back in the coffee shop. If you want to meet people, you can’t just sit at a table and expect people to strike up a conversation. You might get lucky and meet a stranger or two just by looking friendly, but it’s unlikely. Likewise, you might gain a handful of followers just by posting great content that people stumble upon, but that’s not a good strategy for growth. To attract more followers, you need to make the first move. And that takes some planning.

Where is everybody?

To increase your chances of meeting people in person, you might attend an event where you expect to find other people who want to connect. In other words, you go where people are hanging out. On social media, you need to find the posts that people are talking about. Luckily, that’s what hashtags are for.

Gary Vaynerchuk developed a fabulous system for using hashtags as a starting point to initiate conversations on social media. In a post about his $1.80 Instagram Strategy, he recommends using the top 10 trending hashtags and finding the nine top performing posts for each hashtag, for a total of 90 posts. Those are the posts he recommends you engage with—or in his words, the ones you want to give your two cents on.

You can search for hashtags on all the major social platforms by using the search bar. Twitter and Instagram also recommend hashtags for you based on your previous posts. And Instagram will suggest additional ideas based on what you search for.

How do I know what to talk about?

If you’re really keen to meet people face-to-face, you need to have something to talk about. In face-to-face interactions, you’re likely to open a conversation with an observation about the event you’re attending. It’s the same on social media. When you find interesting and relevant posts, leave a comment describing what you liked best about the content. If the post asks a question and you have something to contribute to the answer, chime in.

“You don’t have to write a book or say something profound, you just have to engage and interact. That is what it means to be social.” — Gary Vaynerchuk

The key is to be genuine—in person, no one likes a fake compliment. In the online community, we have a different word for it: spam. The comments section isn’t the place to ask for followers or sell your products. Don’t be that person.

When will this translate into more followers?

How long does it take to make a new friend? It depends. Not everyone you meet is going to become your next bestie, but that doesn’t mean you stop trying. Similarly, not every comment you make on social media will turn into followers, but you need to keep engaging. Establishing yourself as a positive and helpful person, both offline and online, is how you build strong relationships that can generate business results.

To build your company’s social media following, the formula for success is quality plus volume. Gary Vaynerchuk‘s method described above uses a built-in a target to accelerate the process. Once you’ve identified the best hashtags to follow, the rest of the work is relatively quick. He suggests you spend two minutes reviewing a post and composing a thoughtful comment, direct message, or a personal post to share the content you’ve discovered. Over 90 posts (nine articles for each of the 10 hashtags), this adds up to three hours, which you can spread throughout a day.

Isn’t three hours a lot?

Three hours a day might feel like a lot of time, but attracting genuine followers in your target market takes time and energy. How much is your time worth? How fast do you want to grow your business? Whether or not you can spare a full three hours is up to you, but remember that building your social media following is a long-term game. If you think of it as a race, it’s a marathon and not a sprint.

No matter how much time you’re able to spend, modeling your online behavior on how you behave in a face-to-face environment is a great way to ensure that your social media presence is authentic. Being authentically human is the best way to put the social into your social media strategy.

What tricks do you use to be authentic and genuine on social media? Let us know in the comments below!

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How to Boost Your Brand With Instagram Carousel Posts https://postcron.com/en/blog/instagram-carousel-posts/ https://postcron.com/en/blog/instagram-carousel-posts/#respond Mon, 11 Jun 2018 14:02:52 +0000 https://postcron.com/en/blog/?p=6526 Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual

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Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual story.

One of the biggest benefits of Instagram carousel posts is that you can share more in-depth content without overwhelming your followers’ Instagram feeds. To help you make the best use of Instagram carousel posts, we’ll show you how the feature works, along with creative suggestions and tips to make your carousel posts stand out.

Climb on the carousel

When you open Instagram to select a photo or video to post, you will see a new icon (a set of stacked squares) at the bottom right corner of the photo you’ve selected, as shown below.

Screenshot showing Instagram carousel icon, which is a set of stacked squares

When you tap it, you can select up to 10 images or videos from your camera roll, in any order you want. Once you have selected your images, click “next” to apply filters. You can either choose one filter to apply to the whole collection of photos or you can tap each photo to apply a different filter to each one. When you are done with the filters, tap “next” and write your caption like you normally would. With carousel posts, you only need one caption—as well as one location and one set of hashtags—for your collection. Then share your post as usual.

Tip: pay close attention to the order of your photos. Once you publish your carousel post, you can’t go back to alter the order.

When someone first scrolls to your post in their Instagram feed, the top right corner of the first photo will show followers how many photos there are. For example, it will say 1/10.  Your post will have also have a series of blue dots underneath it to remind followers they can swipe to scroll through the images.

This short video shows how it works.

 

Use Instagram carousel posts to tell a visual story

Here are some creative ways you can use multiple-image posts to tell a visual story.

Demonstrate a step-by-step process

Instagram carousel posts are perfect for how-to or tutorial posts. When taking or selecting photos for a tutorial, make sure the photo shows something useful, like the specific way to hold something. For recipes, for example, use photos that show what each step should look like so that people can assess their progress as they follow along.

Show before and after photos

Before-and-after photos are also good candidates for carousel posts. If you’re a service provider, you can demonstrate the quality and impact of your work. A post could be short, with just a few photos (such as before and after photos of a haircut) or it could use all 10 photos to feature a whole project (such as before and after shots of each room in a house).

Zoom in

You can use multiple images to dig deeper into an interesting photo. If your Instagram account is all about travel, take a panoramic or landscape photo of a destination, then use the remaining photos to highlight specific places in the photo in more detail. Likewise, if you have a complicated or intricate product, you could use a carousel post to zoom in on special features or details.

Launch a product

Carousel posts are also a great way to launch new a new product or line of products. For single product launches, you could use a multiple-image post to show your product from different angles or show your product being used in different ways. For a product line, each product can have its own image. This example from Social Media Today shows how you can showcase multiple products.

Promote events

If you’re planning a conference or special event, you don’t have to wait until it’s over to share photos. Use a carousel post to showcase speakers at an upcoming conference or to recognize award winners at your gala dinner. After the event, use Instagram Stories to share your in-the-moment shots.

Break up long videos

Generally, Instagram videos can only be 60 seconds long, which makes carousel posts a great way to share longer-form content. But don’t just break the video into equal segments. Spend some time to do a quality editing job and make sure each video is worth watching on its own, even if that means leaving some footage on the virtual cutting room floor.

Share customer reviews

Want to give your credibility a boost? Instead of relegating your customer testimonials to your website, use a carousel post to share your collection on Instagram too. Make sure each one is worthwhile on its own, not just as part of a group.

Set yourself up for success

To get the most benefit from the Instagram carousel feature, keep these three tips in mind:

Only choose high-quality images

Being able to include multiple images isn’t a reason to lower your standards for Instagram photos. When selecting photos for multiple image posts, apply the same standard you would for single-image posts. That means only choosing high-quality photos. Also, pay special attention to your first image. All of your photos or videos should be good ones, but if your followers aren’t intrigued by the first one they see, you’ll lose the opportunity to show them the rest. Make the first one count.

Remind followers to swipe to see all the images

Even though Instagram gives hints to signal multiple image posts, your followers might not notice. Make sure to include a note in your caption that reminds people to swipe to view all the images. For example, for a how-to post, you could say, “Swipe through the photos to see step-by-step instructions.”

Stay focused

Just because you can post multiple images in a single post doesn’t mean you have to. Each Instagram post you share should be consistent with your social media marketing plan. If you use your Instagram account to showcase your company’s products, then it wouldn’t make sense to use a carousel post to share photos from your company picnic. But if you use Instagram as a tool to recruit new employees, it would be a great idea.

Bottom line: Use this the Instagram carousel feature as a tool to keep your Instagram feed interesting but stay focused on your social media strategy for Instagram.

Are you already using Instagram carousel posts to boost your brand? Tell us how in the comments below! For more information on how to use Instagram to promote your business, check out our blog post on how to attract Instagram followers.

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Six Easy Tips to Attract Facebook Likes Without Spending a Dollar https://postcron.com/en/blog/attract-facebook-likes/ https://postcron.com/en/blog/attract-facebook-likes/#respond Tue, 05 Jun 2018 16:35:02 +0000 https://postcron.com/en/blog/?p=6499 With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely. You can still

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Six Easy Tips to Attract Facebook Likes Without Spending a Dollar

With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely.

You can still draw fans to your Facebook page to read and like your content. And with some extra effort, you can turn those likes into fans, and then turn those fans into customers. The advantage of attracting fans this way is that they’re more likely to fall into your target market, which means they’re also more likely to turn into customers. Here’s how to start.

1. Optimize your Facebook page

The first step to attracting more Facebook likes is to optimize your Facebook page. That starts with making sure you have completed all the key sections, not just the basics. Make sure you have a high-quality cover photo and profile picture that relate to your brand image. Ideally, these should have a consistent look across all of your social platforms so that you’re easy to recognize online.

Next, be sure to add all of your company’s contact information, including your web address, as well as a street address if you have a physical location that customers can visit. Then, fill in the other sections as much as you can, including the “About” page and the “Services” page, to tell people who you are and what you offer. It’s also a good idea to create a custom URL for your Facebook page. Check out this short video that shows you how.

Investing this effort upfront will make your page easier to find on the web, and it ensures that people get the information they want when people find you on Facebook. For more tips, check out our post on how to optimize engagement on your Facebook page.

2. Promote your page online

Facebook is all about building community, so the best way to attract Facebook likes is to start is with your own community. But as Neil Patel points out, people can’t like your page if they don’t know you have one.

The good news is that your online community is bigger than you think. Add a Facebook link to your company’s web page and to other social sites like LinkedIn. Don’t forget to include a Facebook link at the bottom of your e-newsletters and e-mails, and make sure it’s on your business cards. And be bold and ask your other social media followers to join you on Facebook—they just might not have thought about it. Don’t worry, it doesn’t have to feel sales-y. Try an occasional tweet with a link to Facebook that says, “Follow us on Facebook too!”

3. Share content your fans—and their friends—want to read

We all know that high-quality content is critical. But it’s equally important to make sure that you share content that your audience wants to read, not just what you want them to read. How do you know what they want? It takes a bit of research, but it’s not too hard. The first place to look is your existing Facebook insights, which can show you which posts have performed the best. Take a cue from what works and start doing more of it.

You can also learn from others. Peek what your competitors are doing on their pages and see what posts are doing well, and consider how you can develop your own unique content around those themes.

When drafting your content, keep in mind that posts with images tend to perform better than text-only posts. Also, remember to post content regularly. Even if you go crazy one Sunday afternoon creating great material, don’t post it all at once! Develop a posting schedule and space them out. Don’t panic—posting regularly doesn’t mean you need to post every day. You decide what “regular” is—whether it’s daily, two or three times a week, weekly, or once a month. When your audience sees that you share new content at regular intervals, they’re more likely to visit your page regularly. And of course, you can use Postcron to easily schedule your Facebook posts.

4. Have human conversations

We also all know that social media is meant to be social, but this can also be easy to forget sometimes. You can put social into practice by proactively starting conversations on your Facebook page and participating in those discussions.

The easiest way to start a conversation is to post a question that asks your fans for their opinion on something. Are you designing a new product package? Post your top two choices and ask your followers which one they prefer. Even better, ask them what they like and don’t like about each one. Or invite fans to share stories or favorite moments related to your brand (and, of course, you should share your own first).

This does two things: It directly invites your fans to interact with you, and it brings a more human voice to your page—both things that generate better results.

5. Invite people to like your page

As your Facebook reach grows, people who don’t follow your page will still see—and hopefully, like—your posts because their friends have engaged with you first. Did you know you can invite people who like your posts to “like” your page? To do this, click on a post that people have engaged with. Then, click on the list of people who have reacted to that post. A new window will pop up with a list, along with a clickable button beside each person’s name that you can click to invite them to like your page.

6. Try video

Virtually all of the major social platforms are expanding the way they use video, and Facebook is no exception. And right now, the Facebook algorithm places a high value on video—especially live broadcasts. If you haven’t tried experimenting with video, now is a great time. How will this help attract likes? The research shows that engagement with video is high; as more people engage with your content, more people will see it.

You can try a Facebook Live video to introduce yourself or tell your company’s story or to host a Question/Answer session with an expert your audience would like to hear from. You could also use live video to launch a new product or service or to give your fans a behind-the-scenes look at how you work.

What tips have you used to attract more Facebook likes? Let us know in the comments below!

 

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