Almost 30 pride flags have been cut down in Queenstown on the eve of a major festival in what has been labelled a "deeply concerning incident".
The street flags, worth $12,000, were installed around the Queenstown Bay and Village Green area as part of the Winter Pride event which begins today.
Winter Pride co-directors Sam and Odette said the flags, which symbolise inclusion and support for the LGBTQIA+ community, were cut from their poles between last Thursday and yesterday.
"This act of vandalism is not just an attack on property—it sends a troubling message to our community and raises concerns about small-town homophobia.
"In a town known for its beauty and welcoming spirit, it’s disheartening to see acts like this that attempt to undermine efforts to create safe and inclusive spaces."
A Givealittle page has been launched to fund replacements for the flags which cost $400 each to produce.
“While we can’t know the motive for removing these flags until we have identified those responsible, we know how frustrating it is for the organisers of this vibrant festival that injects a real boost to our city.
“We’re keen to hear from anyone who might have information about this theft, or who knows who is responsible.”
In a statement this afternoon Queenstown Lakes District Mayor Glyn Lewers said he was saddened by the news.
"I understand this incident has, quite rightly, been reported to police.
"But whether it was a drunken prank or something more deliberate and targeted, it has caused hurt and anger to many people, whether they are here to enjoy Winter Pride or not.
"Whilst I respect anyone’s right not to engage in this celebration if they choose, I am firmly opposed to anyone who thinks they have the right to take choice away from others."
